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2012 New Honda Civic Hatch

Honda Civic Hatch 2012
The outgoing Civic Hatch was launched in 2006 and featured a new design concept with a unique platform based on a ‘centre tank,’ design, offering practical benefits such as a large cabin space. The Civic Hatch was designed and developed for the European market and received positive feedback for its design, versatility and practicality. This helped define the current Civic Hatch as having ‘road presence’ with ‘futuristic looks’ and a ‘multi-purpose’ function with the large boot space and multiple seat arrangements offered by Honda’s ‘Magic Seats’.

As research commenced, the development team for the new Civic Hatch opted to enhance the qualities of the current model, while considering the key milestones it had achieved. The team wanted to create a new emotional design with the ability to surprise and delight with its practical features and spaciousness. One of their goals was to improve visibility and widen the field of vision to enhance the overall ownership experience.

The current Hatch achieved superior interior space while matching boot capacity among its competitors. The focus switched to maintaining its class-leading interior space whilst improving the overall packaging and space efficiency. This led to a new exterior design, with improved aerodynamic performance and weight reduction raising the car’s overall performance envelope.

Focused research was conducted to determine the key modern requirements of the European market. European and Japanese designers and engineers worked closely together throughout the development process. Testing was carried out first in Japan and then repeatedly in Europe to ensure suitability for the most demanding customers.

“The car had to be safe and easy to handle, affordable and so on … premium in terms of having a good balance of affordable performance.” (Mitsuru Kariya, Large Project Leader) The Civic Hatch development team turned to drivers, dealers and the media to evaluate the existing car and define the essential ‘must keep’ features and qualities, as well as the priorities for the new model. Drivers appreciated the distinct styling and form of the car, with its futuristic looks and practicality. Their feedback however, suggested that the car’s rear vision could be improved and the rear design could look more sophisticated. Inside, the car’s modern and user-friendly cockpit design was well received. The spacious cabin and versatile ‘Magic Seats’ received much praise, however users demanded an improvement in the quality of the materials used.

Drivers were impressed with the driving experience, however noted that suspension noise could be reduced and ride comfort increased. Research revealed that the typical Civic Hatch driver is attracted to unique, fresh designs with sporty performance and advanced technologies. The environment was defined as a high priority, with customers demanding high fuel economy and low emissions.

WHAT’S NEW

ENGINE

INTERIOR STYLING

EXTERIOR STYLING

COMFORT AND CONVENIENCE

FUEL ECONOMY AND ENVIRONMENTAL PERFORMANCE

SAFETY

SUSPENSION

VTi-S

VTi-L (in addition to VTi-S specifications)

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