Following an initial preview of the First-Ever Mazda CX-90, Mazda Australia is excited to confirm that it will welcome the all-new model to its local range as the second entrant to join the large-platform family.
Set to make its world debut in January 2023, the three-row Mazda CX-90 represents the company’s newest flagship vehicle, with wider, longer and more aggressive proportions than any current Mazda.
The CX-90 continues Mazda’s Kodo Design philosophy of infusing life into the body of the vehicle through passion and precision. It’s bold, dynamic design and exceptional craftsmanship are highlighted by an all-new premium paint colour option, Artisan Red.
This sophisticated, yet deeply saturated colour has been specifically developed to suit large platform vehicles to accentuate its blend of high-performance appearance and world-class refinement.
Artisan Red Premium new special body colour developed by Mazda
Mazda Motor Corporation has applied its proprietary painting technology Takuminuri*1 to develop a new special colour Artisan Red Premium. This colour will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.
Mazda believes colour to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colours that accentuate a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme.
Artisan Red Premium, the fourth Takuminuri colour, was developed to extend the range of how the world views red, one of the colours symbolising Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first iteration of Soul Red Premium was released.
Artisan Red Premium conveys the connotation of a red colour created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colours. The concept underlying design was to create the red found in a mature wine made with unsurpassed craftsmanship.
Artisan Red Premium accentuates the strength and beauty of form that takes shape. Highlights hit by light portray a fine-grained transparent red shining brightly, while dominant shade produces a profound depth and richness, rendering high contrast.
Also, similar to Soul Red Crystal*, Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines an outstanding aesthetic appearance with a reduced environmental footprint. For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, we applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri colour Rhodium White Premium. In addition, we improved on the jet-black pigment, which renders shade in the second colour Machine Gray. This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection, and the richness of shades created as light is soundly absorbed.
In the belief that “colour is an element of form,” Mazda will continue to pursue new colour expressions and painting technologies to enhance the attractiveness of our products, aiming to be a company that shares a special bond with its customers.
