Ford Ute Emoji – To attain iconic status must a product have an emoji? David Brown has a car example.
There are emojis for SUVs, sedans, race cars, delivery trucks and even motorized rickshaws. But there is not an emoji for the much-loved ute
Last year Ford petitioned the Unicode Consortium to add a pickup to the approved list of 3,000 icons that used in phones and computers across the world. The pickup emoji has been shortlisted by the Emoji Subcommittee, which means it’s likely to become a real emoji in 2020.
Is an emoji still a short hand communication tool if you have to sort through 3,000 examples to find it?
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning.
What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive.
His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney.
David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
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New emoji is built Ford tough
