How do you try and entice young people into buying your cars? Honda has its own approach as David Brown reports.
Honda is pumping more marketing dollars into competitive video gaming to protect its status as the dominant carmaker among young, first-time buyers.
They are becoming the official car maker of North America’s Riot Games League of Legends Championship Series. I have trouble saying it let alone playing it.
The global esports audience is more than 450 million people. That group is largely young and tech-savvy who don’t interact with marketing in the same way as their older peers.
They’re also a valuable commodity. In the US millennials and Gen Zers are the only generations currently increasing their share of car sales.
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning.
What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive.
His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney.
David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
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How do you try and entice young people into buying your cars? Honda has its own approach as David Brown reports.
