Over the past 50 years, Subaru has established itself as an iconic brand in Australia, earning the loyalty and trust of countless drivers and enthusiasts across the country. 
Along the way, Subaru has become a symbol of reliability, safety, and adventure for Australians of all walks of life. For those who have grown up with Subaru, or who have experienced the thrill of driving one on Australia’s winding roads and rugged terrain, the brand holds a special place in their hearts.
Subaru Australia’s Managing Director, Blair Read, expressed his excitement about the release of the special edition models, stating: “This year marks 50 years since the start of a national importer and nationwide dealer network for Subaru in Australia. Since those humble beginnings over 1 million Subaru’s have made their way to driveways all over the country.
“50 years is a significant milestone for our company, and we wanted to celebrate it with something special for our customers.
“The special edition models are a tribute to our rich history and the enduring appeal of the Subaru brand in Australia.”
Subaru Australia Key Milestones
1973 – Subaru Australia is born
1978 – Subaru Brumby arrives in Australia
1985 – Subaru Australia claims first rally victory in the Western Mail Rally, with Ross Dunkerton driving a Subaru RX Turbo (the first time an all-wheel drive vehicle had won a national rally event)
1989 – Subaru launches Legacy. Renamed Liberty for Australia
1994 – Subaru Australia launches the Impreza WRX
1998 – Australia becomes one of the first places in the world outside Japan to official receive Impreza WRX STI vehicles
1998 – Subaru Australia makes the move to AWD vehicles only.
2005 – Subaru Australia wins tenth consecutive Australian rally title
2012 – EyeSight®, the only driver safety system to only use cameras, is introduced in Australia
2019 – Subaru Australia sells its one-millionth car, a Subaru Forester
2021 – Subaru celebrates 50,000 WRX sales in Australia
2021 – Subaru wins Roy Morgan Annual Customer Satisfaction Award: Major Car Manufacturer of the Year
2022 – Subaru celebrates 100,000 XV sales in Australia
2023 – Subaru Australia celebrates 50 Years
The five commemorative Edition models include:
Subaru Forester 2.5i AWD 50 Years Edition
Includes all Subaru Forester 2.5i AWD specification and features, with exclusive styling modifications. These include:
- Black leather accented seat trim
- Upgraded dash panel, sides of the centre console and door trims (same as the Forester 2.5i-S AWD)
- Available in Crystal White, Ice Silver, Horizon Blue, Magnetite Grey, Crimson Red and Crystal Black external colour
- Special 50 Years Edition badge
Subaru Forester 2.5i-S AWD 50 Years Edition
Includes all Subaru Forester 2.5i-S AWD specification and features, with exclusive styling enhancements:
- Dark Grey high lustre 18-inch alloy wheels
- Black front grille
- Crystal Black shark fin antenna, door mirror caps, side and rear garnish
- Black roof rails
- Black front fog light garnish
- Black front and rear under guards
- Black lustre rear badges
- Available in all Subaru Forester external colours, with internal black trim only
- Special 50 Years Edition badge
Subaru Outback AWD Touring XT 50 Years Edition
Includes Subaru Outback AWD Touring XT specification and features, with some exclusive extras and external features adopted from the Outback AWD Sport XT:
- Available exclusively in Geyser Blue external colour, with internal black trim only
- Sport model exterior styling (including fixed roof rails, green highlights and black rear badges) and dark metallic finish alloy wheels
- Crystal Black rear garnish and rear spoiler
- Special 50 Years Edition badge
Subaru WRX AWD 50 Years Edition
Available in manual transmission and Continuously Variable Transmission. Includes all Subaru WRX AWD specification and features, with styling boosts and added extras:
- Crystal Black door mirror caps, rear spoiler and shark fin antenna
- Black rear badging
- Ultrasuede® seat trim (black and grey only)
- Powered driver and front passenger seats
- 2 x rear USB-A charging ports
- Blue stitching on the seat and door trims, instrument panel, steering wheel, shift boot, centre console padding and front centre armrest
- Premium leather steering wheel
- Available in Ceramic White, WR Blue, Crystal Black and Solar Orange external colour
- Special 50 Years Edition badge
Subaru WRX AWD Sportswagon 50 Years Edition
Includes all Subaru WRX AWD Sportswagon specification and features, with both styling modifications and added extras:
- Crystal Black door mirror caps, rear spoiler and shark fin antenna
- Black rear badging
- Ultrasuede® seat trim (black and grey only)
- Powered driver and front passenger seats
- 2 x rear USB-A charging ports
- Blue stitching on the seat and door trims, instrument panel, steering wheel, shift boot, centre console padding and front centre armrest
- Premium leather steering wheel
- Available in Crystal White, WR Blue and Crystal Black external colour.
- Special 50 Years Edition badge
The Subaru 50 Years Editions are available for purchase now at Subaru Retailers nationwide or Subaru.com.au. Customers are advised to contact their local Subaru Retailer to secure their special edition model.
SUBARU 50 YEARS SPECIAL EDITIONS MANUFACTURER’S LIST PRICE*
| Subaru Forester 2.5i AWD 50 Years Edition | $38,890 |
| Subaru Forester 2.5i-S AWD 50 Years Edition | $46,840 |
| Subaru Outback AWD Touring XT 50 Years Edition | $56,490 |
| Subaru WRX AWD 50 Years Edition (MT) | $47,690 |
| Subaru WRX AWD 50 Years Edition (CVT) | $51,690 |
| Subaru WRX AWD Sportswagon 50 Years Edition | $52,190 |
* Prices are Subaru (Aust) Pty Ltd’s Manufacturer’s List Prices only and include GST but exclude dealer delivery charges and all other government and statutory charges. For the drive-away price of Subaru vehicles, consumers should be advised to contact their local authorised Subaru dealer.
All accompanying images indicative only.
