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An historic celebration: 110 years of alfa Romeo

Alfa Museum on the 110 anniversaryAnd it is a happy birthday to Alfa Romeo which is 110 years old. Alfas have a passionate following but their products have had some ups and downs.

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Hence the joke “What is the most senior position in Alfa Romeo – the Manager of Spare Parts”.

Alfa’s strengths and weaknesses were epitomised by the Alfasud; an entry level car built between 1971-1989. The company was under government control and it was a political decision to build it in a new state sponsored factory in the south of Italy (Sud means south).

Despite their sophisticated engineering, Alfasuds (especially the early ones) had a bad reputation for rusting.  There were reliability problems as well.

Some owners quoted a Henry Longfellow poem

And when she was good, she was very, very good,
But when she was bad she was horrid.

Alfa Romeo is now owned by Fiat Chrysler.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000. 

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