Bentley Launches Augmented Reality App to Showcase the New Flying Spur

November 8, 2019 Rob Fraser Bentley, Prestige Car Guide Comments Off on Bentley Launches Augmented Reality App to Showcase the New Flying Spur

2019 AR App Bentley Flying Spur

  • Augmented Reality app allows users to experience the Flying Spur anywhere the user chooses – from a Bentley retailer to their driveway
  • AR technology used to enhance the customer experience
  • Available from the Apple App Store, and Google Play Store

2019 AR App Bentley Flying Spur

Bentley Flying Spur – Following the launch of the all-new Flying Spur, Bentley has launched a new Augmented Reality app to showcase the world’s finest grand touring sedan.

Customers and enthusiasts can now experience the Flying Spur ahead of first deliveries, which will take place in Q1 2020. The app will allow Apple and Android users to explore the exterior and interior of the car in two different specifications.

The specifications have been made to represent two key characteristics of the Flying Spur – luxury and performance. The ‘Luxury’ specification is a Meteor exterior, with an interior finished in Brunel and Linen hides. In contrast, the ‘Performance’ specification has an Extreme Silver exterior with Beluga leather accented by Hotspur stitching. Both configurations showcase the Mulliner Driving Specification, Rear Seat Entertainment, Bentley Rotating Display and the new Flying B mascot. The ‘Performance’ specification also features the newly launched Blackline Specification.

2019 AR App Bentley Flying Spur

The application uses the latest Augmented Reality technologies and is amongst the most advanced in the automotive industry. As well as choosing multiple specifications, users can change the size of the car, viewing it on a table top or scaling up to a full-size simulation. Users are also able to take the Flying Spur on an augmented reality test drive.

The Flying Spur AR app is available via the links below:

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About Rob Fraser 2509 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.
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