Citroën oli – Citroën has launched its new concept car the ‘oli’ at in event in Paris. The ‘oli’ is a lightweight EV designed to disrupt current industry trends which are increasingly focused on heavier, more complex and expensive electric cars. 
What?
- The ‘oli’ is part of Citroën’s wider EV strategy and aims to reverse current industry trends by making vehicles lighter, less expensive and more accessible to the average consumer.
- Rather than being a 2500 kg ‘palace on wheels’ filled with screens and gadgets, the ‘oli’ will provide enough of the things customers need and want and meet the demand for inexpensive yet desirable zero-emission mobility solutions.
Why is this interesting?
- A recent study has shown that consumers around the world are still put off by the high purchase costs and limited range of electric cars. The study also shows that questions still remain regarding consumers’ willingness to pay for advanced technologies.
- Consumers can sense the era of abundance may be over, and increasing regulations as well as rising costs may limit their ability to move around freely.
- Citroën believes electrification should not mean extortion, and being eco-conscious should not be punitive by restricting our mobility or making vehicles less rewarding to live with.
- Adding more technology requires more power, which also means a bigger battery. All of this adds weight, complexity and cost, and the more a vehicle weighs, the less efficient it becomes.
- Modern cars are getting bigger and heavier, a typical mid-70s family car weighed around 800 kg but today’s equivalents have grown to more than 1200 kg, with some even weighing more than 2500 kg.
- While it appears substantial, the ‘oli’ will only have a target weight of around 1000 kg making it significantly lighter than most comparable compact SUVs.
- The ‘oli’ shows that by tackling the enemies of battery-electric-vehicle range and efficiency, electric vehicles can go further, last longer, be more versatile and cost less to own.
CITROËN OLI: Details
IMPETUS:
- Citroën ‘oli’ [all-ë] is a striking conceptual manifesto of intelligent ideas challenges the status quo; a
destination for versatile and enjoyable all-electric mobility to enhance the lives and lifestyles of all kinds of
people - Citroën ‘oli’ [all-ë] dares to say ‘enough’ by bucking industry trends for heavier, more complex
and expensive zero-emission family vehicles to meet societal and mobility challenges of tomorrow - Builds on innovative Ami with compelling ways to make mobility joyful, affordable,
responsible and multi-useful
AMBITION:
- Targets ‘best-in-class’ Life Cycle Assessment through reduced weight and complexity,
recycled and recyclable materials, affordability, durability and longevity - Optimistic ‘laboratory on wheels’ is a multi-faceted manifesto of intelligent
ideas for tomorrow - Target weight of 1000kg to deliver 400km range; top speed limited to 110km/h for maximum
efficiency and 10kWh/100km consumption; 20% to 80% charging in around 23 minutes - Prompts new approach to Citroën electric vehicle ownership customer services
and partnership experiences
INGENUITY:
- Not a car – a multi-purpose everyday extension to your life that is as useful when you aren’t driving
it as when you are - Lifestyle enabler: electric device with smart V2G and V2L capability and power for enjoyable driving
and living - Unconventional silhouette heroes honest aesthetics driven by functionality, efficiency and durability
Strong personality embodies clever industrial product design approach and embraces multi-activity
versatility - Efficient with identical front doors, bumpers and protective elements, flat panels and glass, low weight
materials - Strong flat bonnet, roof and pick-up bed panels you can stand on made from re-cycled honeycomb cardboard
Unique steel/aluminium hybrid wheels shod with sustainable and intelligent Goodyear Eagle GO concept
tyres
- Spacious, innovative interior with beam dash, ‘Smartband’ HMI projector and ‘bring your own device’
infotainment - Comfortable office-style ‘mesh’ backed seats, washable floor and low-weight, recyclable materials
- Circle of life: can be refurbished, upgraded and repaired with recycled parts and resold for several owners
MISSION:
- Demonstrates Citroën’s mission to deliver straightforward all-electric mobility for all, to enhance people’s daily
lives and with the lowest possible impact on the environment - Symbolically introduces new interpretation of Citroën’s ‘deux chevrons’ logo to be adopted in all new product
reveals and a new corporate identity - Expect to see oli ideas, design details and interior advances represented in future production models
