PROTON looks set to relaunch in Australia- cars may soon relaunch in Australia with a new model range as part of a joint venture with Chinese automotive giant Geely.
Proton was established in 1983 with an image as a strongly Malaysia nationalistic brand. Their first cars were based on Mitsubishi products.
They launched the brand in Australia in 1995.
TO LISTEN TO THE Proton RADIO REVIEW, CLICK BELOW
In 1996, Proton acquired an 80% stake in the Lotus company in an effort to take on sporty engineering but the cars mainly sold at the cheap end of the market.
They sold just one car here last year.
Geely already owns Volvo and Lotus and acquired a 49 per cent stake in Proton in 2017.
This is a Motoring Minute
I’m David Brown
Radio Segments Motoring Minute
Listeners can hear Motoring Minute segments around Australia every day on over 50 radio channels through the Torque Radio network.
Motoring Minute has an average daily audience of over 550,000 listeners.
You can also find Motoring Minute segments syndicated through other news sites around Australia.
Additionally Motoring Minute is also broadcast as part of Overdrive – Cars Transport Culture Radio Program.
