In its continuing challenge to deliver innovative and amazing experiences to its customers, Lexus held the world premiere of its first luxury yacht, the Lexus LY 650, in Florida – with interest flowing from customers all the way over in Australia. Rob Fraser takes up the story
The LY 650 is a new embodiment of Lexus’ challenge to go beyond the automobile to deliver innovative and amazing experiences, joining the LC sports coupe, LS luxury sedan and LX premium SUV as the luxury lifestyle brand’s fourth flagship.
Based on the Lexus Sport Yacht Concept first shown in January 2017, the LY 650 features unique styling, more internal space and superb cruising performance in its 65 ft. design. Additionally, the LY 650 is equipped with LY-Link, an advanced technology for boat connectivity that shares timely information and provides control of various yacht functions.
Lexus – which aspires to be a true luxury lifestyle brand – has fused advanced technology and craftsmanship, it says, to exceed owner expectations, even at sea. It looks absolutely stunning.
Surprisingly there has been a bit of interest from Australia and the sales launch is October 30, but no mention of pricing yet. I will be lining up for my test drive.