Mazda’s sustained Australian growth

Overdrive News by David Brown

December 14, 2017 David Brown News Comments Off on Mazda’s sustained Australian growth

MAZDA Australia’s slow and steady journey to prominence over the last 30 years has become the benchmark for the Mazda Motor Corporation globally, as the market share of the company’s Australian arm continues to outperform all major markets around the world, including Japan.

Australia’s 9.9 per cent market share is double that of the 4.9 per cent share in its home market and substantially greater than that of Mazda’s United States’ tally, which is currently sitting at about 1.7 per cent.

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The President of Mazda’s North American Operation was recently in Australia and said that the US had a lot to learn from the Australian organisation.

In total vehicle sales Mazda is at No 2 in the Australian market behind Toyota.

A number of Mazda models are in the top three best sellers in their respective segments, including the Mazda2, Mazda3, Mazda6 and CX-3, while the CX-5 is the best-selling mid-size SUV in the country.

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About David Brown 604 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
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