Mitsubishi Motors previews new look ASX at 2012 New York International Auto Show

April 6, 2012 Rob Fraser 4WD & SUV Guide, Mitsubishi Comments Off on Mitsubishi Motors previews new look ASX at 2012 New York International Auto Show

US Specification ASX at 2012 New York International Auto Show
With about 210,000 units sold around the world since its launch in 2010 – including about 11,000 units locally – ASX* has proved to be a global success for Mitsubishi Motors Corporation (MMC), as well as a successful embodiment of the innovative and versatile MMC-engineered Project Global architecture**.

Building on this solid foundation, Mitsubishi Motors today staged the world debut of a new look version of its compact crossover at the 2012 New York International Auto Show.

To be launched in Australia later this year, this latest ASX sports a reshaped front face whose softer outline reflects the gradual transformation of Mitsubishi’s design language and visual identity towards a “Solid – Safe – Simple” engineering-driven look. Likewise, the rear bumper has been updated to complement the redesigned front face.

Detailed Australian specifications will be announced at a later stage, closer to market introduction.

*”RVR” in Japan / “Outlander Sport” in North America
**Outlander II, Lancer & Lancer Evolution, Delica D:5, ASX

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About Rob Fraser 2507 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.
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