New car sales – Records for new vehicle sales continue to be broken with the March result of 109,647 surpassing the previous March record of 106,988 which was achieved in 2018.
The January to March result of 304,452 sales represents the best-ever first quarter for new vehicle sales, an increase of 13.2 per cent on the first quarter in 2023.
FCAI Chief Executive Tony Weber said that it was remarkable that nine of the past 12 months had seen the industry achieve record sales results. Since April 2023, the industry had delivered 1,252,230 new vehicles to the market.
“This is a terrific result for the sector however, all car brands are well aware that these results cannot be taken for granted,” Mr Weber said. “We need to factor in the ongoing cost of living pressures and the challenges for industry and consumers that will emerge with the introduction of the New Vehicle Efficiency Standard (NVES) in less than nine months.”
Breakdown by fuel and segment
The SUV segment accounted for 58.9 per cent of sales while the Passenger segment was down to 16.1 per cent compared with 2023 at 17.7 per cent. The Light Commercial segment fell to 21.0 per cent from 22.6 per cent.
Battery electric vehicles made up 9.5 per cent of new vehicle sales up from 6.8 per cent in March 2023. Hybrid and Plug-in Hybrid sales increased compared with March 2023 recording a 14.0 per cent share compared with 6.0 per cent in 2023. Sales of electrified vehicles in March made up 23.5 per cent of the total market demonstrating the continuing evolution of technology and increasing consumer preference in response to the challenges of decarbonisation.
“A fuel efficiency standard is long overdue. However, we remain concerned at the speed and magnitude of the change for both manufacturers and more importantly, consumers.
“The car makers will respond, however it will take time to develop new products. Especially in the large SUV and Light Commercial segments, that meet expectations in terms of price, performance and emissions. Noting these vehicles make up more than one third of new vehicle sales in Australia.
“We look forward to working with the Government regarding the administration of the proposed NVES and the development of critical supporting activities. Such as the development of an effective national recharging network for electric vehicles,” Mr Weber said.
New Car Sales by brand
Toyota was the market leader with sales of 18,961, followed by Ford (8,776), Mazda (8,246), Mitsubishi (7,866) and Kia (7,070).
The Ford Ranger was Australia’s top selling vehicle with sales of 5,661.
Followed by the
- Toyota RAV4 (5,070),
- Tesla Model Y (4,379),
- Toyota HiLux (3,995) and
- Mitsubishi Outlander (2,764).
New Car sales by state
Sales across every State and Territory increased compared with March 2023 except for Tasmania which recorded a small decrease of 0.6 per cent (1,610).
Sales in the
- Australian Capital Territory were up by 0.5 per cent (1,584);
- New South Wales 11.7 per cent (33,808);
- Queensland 5.9 per cent (23,550);
- South Australia 6.9 per cent (6,992);
- Victoria 24.9 per cent (30,099);
- Western Australia 9.3 per cent (11,074) and
- Northern Territory 19.8 per cent (930).
Key Points:
- The March 2024 market of 109,647 new vehicle sales is an increase of 12,396 vehicle sales or 12.7% against March 2023 (97,251). There were 24.5 selling days in March 2024 compared to 26.5 in March 2023. Resulting in an increase of 805.5 vehicle sales per day.
- The Passenger Vehicle Market is up by 429 vehicle sales (2.5%) over the same month last year; the Sports Utility Market is up by 11,105 vehicle sales
(20.7%); the Light Commercial Market is up by 1,049 vehicle sales (4.8%) and the Heavy Commercial Vehicle Market is down by 187 vehicle sales (-4.1%) versus
March 2023. - Toyota was market leader in March, followed by Ford and Mazda. Toyota led Ford with a margin of 10,185 vehicle sales and 9.3 market share points.
