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Peugeot launches 508 at AIMS 2011

With the launch of the new 508 range, Peugeot reaffirms its presence and its ambitions in one of its traditional strong suits – the grand touring car segment.

Over a period of several decades, every model in the “40X” and “50X” range has left an indelible imprint on its time: due to a unique blend of style, road holding, versatility and robustness.

The 508 is a modern, forward-looking vehicle, perfectly attuned to the aspirations of customers who have moved with the times: exacting, dynamic and responsible.

Quality, purity and efficiency are the bywords which guided every aspect of the vehicle’s design and engineering process; offering a multi-faceted appeal to potential owners.

Combining strong design and emotion with cutting edge technology, the 508 offers:

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