Expansion into new markets and a growing retail footprint are both driving and supporting customer demand, while the development of new models is set to propel the brand further into high-margin premium SUV segments.
New Markets
The manufacturer launched its 25th global market in the first half of 2022, a significant increase from 10 markets in 2020. Polestar has added six new markets since the start of 2022, including UAE, Kuwait, Hong Kong, Ireland, Spain and Portugal. The company also plans to launch in Israel and Italy in the second half of 2022, adding to its Middle East and European footprint. By the end of 2023, plans to be present in an aggregate of at least 30 markets globally, while continuing to evaluate new market opportunities for the future.
Thomas Ingenlath, CEO, says: “Selling already in 25 countries across the globe, has a unique position in the pure play EV market. We are a real company, not one based on slideshow promises. More than 55,000 Polestar cars are on the roads globally today and we are launching a stunning portfolio of three new models in just three years. These gorgeous EVs are all in advanced development stages, and we have the ability to produce great quality cars with our experienced industrial partners.”
Polestar Product
Product expansion also continues with the Polestar 3 electric performance SUV, scheduled for its world premiere in October 2022. Polestar 3 marks the company’s first product for the attractive, high-growth SUV market. This will be followed by the Polestar 4 electric SUV coupe, and the Polestar 5 electric 4-door GT.
Polestar 4 is expected to be launched in 2023 and enters one of the most competitive market segments in terms of demand, performance and design.
Polestar 5 is also in advanced stages of development and planned to be launched in 2024. A prototype will be shown in public for the first time at the 2022 Goodwood Festival of Speed from 23 to 26 June 2022.
Mike Whittington, Head of Global Sales at Polestar, adds: “It’s exciting for the whole team to experience this growing momentum in our business. Our order intake is at record levels and currently represents an annualised run-rate of over 75,000 vehicles, putting us in a strong position as the production landscape normalises. In addition, with both Polestar 3 and 4 on the horizon, we are set to play a leading role in the electrification of lucrative and sizeable premium SUV segments. With a 2025 production capacity for these two EVs expected above 160,000 vehicles per year, we will have the ability to scale quickly and attract new customers to the brand.”
The company now has close to 130 retail locations open around the globe and expects to have 160 locations open by the end of 2022. More Polestar Spaces and Destinations are planned in existing and new markets, in cities including London, Madrid, Tel Aviv, Reykjavík, Vancouver, Austin, Shenzhen, and others.
