In an Australian first, Renault Australia has launched a locally developed app for iPad® and iPhone®*. As the first Australian automotive brand to locally build a mobile 3D racing game based on a real Australian F1™ racing track, Renault has taken the lead with the all-new “R.S. Challenge”, a demanding and exhilarating 3D gaming experience.
The app has been built by Renault Australia in collaboration with MobeSeek and Frosch Media.
Enthusiasts will get the opportunity to experience what it really feels like to take on the Albert Park track, home of the annual F1™ Australian Grand Prix, one of the world’s most demanding circuits. With advanced 3D graphics, players can take the controls of Renault’s multi-award-winning Mégane Renault Sport 250.
The R.S. Challenge starts in the garage where advanced graphics enable a 360-degree view of the vehicles and players can select from the feisty yellow Mégane R.S. 250, the dynamic Mégane R.S. 250 Australian Grand Prix Limited Edition and the official Red Bull Race Off Mégane R.S. 250. Then it’s time to hit the track and find out who has what it takes to win. The race consists of one adrenalin-pumping lap around the twisty, challenging Albert Park track.
The Australian top scoring lap will get the honour of featuring in cinematic view on every R.S. Challenge title screen around Australia! All the more reason to win!
The first track to be launched is the Albert Park Grand Prix circuit, in time for the 2012 F1™ Qantas Australian Grand Prix.
Justin Hocevar, Managing Director of Renault Australia, said: “We are so excited to be launching the R.S. Challenge! We have a great following for Renault Sport in Australia and I am delighted to be able to showcase our hero car to an even wider audience.”
R.S. Challenge features:
Life-like replica of the F1™ Australian Grand Prix Albert Park track
3D car showroom with 360 degrees view
Ghost lap option
Replay and rewind option for beginners to perfect their skill
Multiple control options including tilt for steering
Real-life engine sounds recorded from the actual Mégane R.S. 250
Live Australian Leaderboard
The R.S. Challenge app is Renault’s latest venture in the world of Mobile devices, after launching a permanent mobile site in August 2011 (m.renault.com.au) that provides all the functionality and information customers expect, tailored for the Mobile format.
The game can be downloaded free from the App StoreSM.
The R.S. Challenge is launching exclusively on iPad2 and iPhone4 and 4S.
*iPad and iPhone are registered trademarks of Apple Inc, registered in the U.S. and other countries. App Store is a service mark of Apple Inc.