Car companies are offering enticements to customers but will they continue when and if we overcome the current crisis. David Brown reports on the efforts of two companies
Subaru Australia has launched home delivery of new Subaru vehicles and complimentary collection and drop-off for vehicle servicing.
Subaru says they pioneered the buy online experience with the successful launch of BRZ sports car in 2012, where the car initially sold-out after just three hours.
Audi has introduced an on-line service where customers can search every new vehicle in dealer stock, put down a $500 reserve on the car of their choice, which is refundable if they don’t purchase and the entire transaction can take place from home, including test drive.
COVID-19 is necessitating extra incentives but changing consumer experiences and habits will likely see them stay.
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