After 31 years, Subaru Australia has announced the end of their Liberty model. The medium size passenger vehicle in the Australian Market has not be a happy hunting ground for many car makers.
Products such as the Ford Mondeo, Kia Optima, Honda Accord have tried and failed.
That segment is now totally dominated by the Toyota Camry of which 62% are hybrid models.
The medium-sized Liberty, first launched in 1989, played a significant role for Subaru.
It was sophisticated with all-wheel drive and the option of a station wagon.
Now SUVs are dominating this size of vehicle as Subaru’s own figures show.
Over the past two years, Subaru has sold 2,441 Libertys compared to their Outback SUV – with good ground clearance, and off-road capabilities, with sales that are nearly 6 times the volume – a clear indication of market preferences.
Im David Brown
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