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Who buys Luxury Cars?

Lewis Hamilton adn VettelSelf-centered, stubborn and argumentative men are more likely to own luxury cars, says study

What comes first? – your attitude and therefore the car you buy or does the car bring out something else.  David Brown report on some research from Finland 

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Jan-Erik Lönnqvist, professor of social psychology, at the University of Helsinki says that previous research has confirmed that drivers of expensive cars are more likely to break traffic regulations.

But Prof Lönnqvist approached the question from a different angle by asking whether specific types of people are drawn to high-status cars

The answers were unambiguous: self-centred men who are argumentative, stubborn, disagreeable and unempathetic are much more likely to own a high-status car

It is this conclusion that made the headlines.  But we don’t want to stop good people buying cars that may have well developed safety features.

One of the more unexpected results was that another personality type is also drawn to high-status cars: the conscientious.

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